mesupremeI normally tend to ignore the law school-related stuff that comes on postcards. More often than not, they are solicitations for summer programs that claim to give gunners you a head start or are offers for law student loan programs.

A postcard I received yesterday from Access Group, a non-profit student loan provider, was pretty standard as it didn’t deviate from this pattern. What was extraordinary, however, was the amount of customization that went into it.

The front of the postcard shows a newspaper clipping with the headline “Ines nominated to Supreme Court” and with the subhed “(My hometown) resident has been appointed”. What you can’t see from the photo I posted along with this story is the lede paragraph of the fake article.

“AP, (My hometown) – The President nominated U.S. Court of Appeals Judge Julieanne Ines for the Supreme Court last night. He introduced his choice for the nation’s 112th justice in a primetime East Room ceremony broadcast live on national television after a dramatic day of shifting speculation that captivated Washington. The President hailed Ines as an impressive legal figure who would interpret the Constitution and laws rather than legislate from the bench. ‘Julieanne Ines’s entire professional life has been’ entire professional life has been devoted to the cause of justice and has been widely admired for intellect, sound judgment and personal decency.’ ”

I know that it’s just a rather creative use of mail merge, but the ad got my attention.

Tagged with:

Comments are closed.